The business model is not, sadly, unique: Come up with a novel idea to sell something, perhaps a rock. Pick an item and sales pitch that a distressing number of people find humorous. Get press (like this story). Pray to the Internet gods that the idea goes viral. Collect cash ... for awhile.
And thus, what could possibly be the stupidest idea ever conceived by a Texan outside Austin is making Plano-native Alex Craig a lot of cash.
After seeing a post on Reddit from a mailman showing a single potato with a stamp on it, Craig saw a business opportunity. That evening, he canceled a date with his girlfriend to build a website where people could pay him to anonymously mail a potato, no envelope necessary, with a brief message written on it. That’s when Potato Parcel was born.
“[My girlfriend] was kind of upset about it, but I was like no, you don’t realize this thing could be huge,” he says. “People could buy into this idea.
Link 1 (dallasobserver.com)
Link 2 (potatoparcel.com)