Pop-Up Building Milan is an architectural model gone crazy, a surreal monument breaking into the urban context. By interacting with its surroundings, Pop-Up Building Milan creates a world of innocence within a possible reality. It is an idea that lives just for a fleeting moment, the time to turn the page of a book. Pop-Up Building Milan will be on show until the end of October.
Making direct reference to the ephemeral Baroque architectures by Bernini built to make a maximum impact in a short life span, Daniel González develops Pop-Up Building Milan following a series of temporary architectural interventions: in “Pop-Up Building” (2010) Arminius Church in Rotterdam was transformed into a gigantic pop-up book 35 meters high for Witte de With Festival; “Pop-Up Museo Disco Club” (New York 2011) was a special project for the Biennale of El Museo, The (S) Files, where a sculpture-installation transformed El Museo del Barrio’s 5th Avenue facade and its lobby into a six month long block party.
For more information about this project and Daniel González, please visit
Link 1 (marselleria.org) (Click "PHOTOGRAPHY" in the middle of the webpage to see more images)
Link 2 (Vimeo Page of Daniel González)