NYU (New York University) student Joe Landolina had been fascinated by the idea of controlling bleeding instantaneously through the use of polymer technology. After extensive research and development, Joe created the first iteration of his gel technology that stopped bleeding in severe wounds. He presented the gel at an entrepreneurial competition in New York, where he met Isaac Miller. Isaac was on his way to a marketing and finance degree and immediately saw the potential for this product. Together, Joe and Isaac created a business strategy around the invention and ultimately co-founded Suneris.The name Suneris is derived from the Latin phrase sui generis, meaning "of its own kind."
For more information, please visit the website of Suneris and Joe's LinkedIn page.
In the following TED talk (Nov. 20, 2014), Joe Landolina talks about his invention — a medical gel that can instantly stop traumatic bleeding without the need to apply pressure.