Australian architecture practice TANDEM has designed Yellow Earth’s flagship store at Emporium, Melbourne. The shop combines elements inspired by the wool industry with the visual clarity of gallery design, to create a zoned shopping experience of interwoven stories.
Knitted yarn inspired the curving, rope shopfront and suspended display cones. The rough textured floor references timber wool sheds and steel frames that feature prominently throughout the store are a reminder of tanneries, machine rooms and sewing floors. Wool itself is showcased through the felt lights and sheepskin wall cladding.
The retail experience commences as shoppers pass through the visual complexity of the woven shopfront, arriving at the central ‘best of’ feature zone lit by felt lights, and circulating into zones delineated by the suspended woven cones, shoe library and Sean Morris’s Melbourne street art. At the rear, a secondary ‘shopfront’, faces out on the second level into the street, realising another opportunity for window dressing behind the sheepskin clad walls of the home wares section.
For information about this and other projects of TANDEM, please visit its website.